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 Southco required a website that
showcased their complex assortment of access hardware solutions in a way that was both visually appealing and easy for their customers to navigate with options to custom configure
hardware and request a proposals online. They also required a secure, back-room interface where customers could gain access to their own quotes,
orders, designs in progress and other resources specific to that customer.
The Launch Pad created a site that
blended visual appeal and functionality to create an easy-to-use navigation system for product presentation and ordering. Complex
product arrays are searchable and visually categorized in ways that make sense for the customer and help eliminate ordering mistakes. The website was designed both for lead
generation to attract new clients and to remove any barriers for sales and ordering for existing
clients. By automating much of the order process, the website streamlines the companies
efficiency and provides existing clients with the convenience of online ordering and tracking.
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