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Now, get Your Site Noticed through proper Internet Marketing
Building a website is your first important step toward taking advantage of the market ing power
offered by the web. Just as important is the ability to bring people to your site. The best way to do this is by a program of website
marketing which includes getting links from other websites, marketing your site in your promotional material and having your
website appear in search engines such as Yahoo or Google when people search for products, services and information on the Internet.
For search engine users to find your business, your website needs to appear in the search results tied to key words and phrases that
properly describe your business.
Search engine marketing today is a lively, complex practice. Search engines change their
algorithms, merge with each other, share content and develop new products. You can optimize
for web, image and even news results. And we haven't even started talking about how your
competitors' actions can complicate things. The good news is that all of this can be managed
with the proper expertise. The Launch Pad is a premier small business Internet marketing
company offering affordable search engine optimization and Internet marketing programs.
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There are a number of key techniques that can be employed to optimize and market your website. Here are the three
broad categories most often employed today by Search Engine Marketing (SEM) or Search Engine Optimization (SEO) professionals.
Natural Search Engine Optimization
Natural search engine
optimization (SEO), also known as organic search engine optimization, is a specialized process that involves analyzing your website's underlying code, architecture
and visible content and making enhancements so that the site is returned more prominently in the natural search results of spider-based search engines (such as Google
and Yahoo). It usually includes a series of steps and processes including keyword research, directory submission, link popularity enhancement, site content
enhancement, sales conversion analysis and competitor analysis. It may also include sending our press releases and generating expert articles that help build
links back to your site and increase your position in the search engines.
Pay-Per-Click Internet Marketing
Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone
clicks to your website from an ad you've placed in a search engine's results. The more you agree to pay per click (or bid) for a specific keyword and the more
effective your ad, the higher your site will rank in the paid search results. While pay-per-click can be an effective part of a marketing campaign for some
organizations, it is our belief the the first step in any good campaign is Natural Search Engine
Optimization. Here are the two most popular pay-per-click services:
Google Adwords - Very effective pay-per-click program targeted by keyword which
allows you to set a budget for monthly advertising. A tutorial is available on their website. Do it your
self, or contact The Launch Pad to assist with setup.
Yahoo Search Marketing Products- Formerly Overture,
this program has a number for fee-based tools to connect customers with your business. The site offers a tour and online demo.
E-Mail Marketing - Online E-mail Marketing Services
Sending out communications via e-mail is a cost effective way
to reach your customers. Collecting e-mail addresses via your website and getting in the habit
of asking for e-mail addresses during trade shows, business networking and any new potential
customer contact is a great way to start. A monthly newsletter provides a great way to drive
traffic to your website. Online e-mail marketing services are great tool to get your
communications out there. For a low monthly fee, they offer prebuilt templates for non
designers, automatic scheduled sending and complete tracking and reporting. You don't have
to worry about your hosting company complaining about sending out large distributions. Our
favorite for small business and the one we use to distribute our newsletters is
iContact which starts at $9.95 per month and offers a free trial. They even offer blogging, surveys RSS fees
and autoresponders.
Web Analytics & Conversion Analysis
Strategic business decisions need to be based on hard data and thorough analysis rather than on guesses or gut instinct. So as an online marketer you need to know how visitors find their
way to your website and what they do when they get there. Even more importantly, you need
to know the source of those visitors who ultimately "convert" (purchase, download, register,
call or perform the action that's the ultimate objective of your website). You need to know how
much it costs to deliver and convert each visitor. And you need to know which campaign or
strategy returns the highest return on your marketing investment. A good website analytics
program will monitor and measure your visitor traffic and help you identify what gets your
visitor to make a meaningful call to action so you can maximize your return on investment (ROI).
The Launch Pad's Website Optimization & Search Engine Assistance
The Launch Pad offers fee-based assistance to work with these programs and make them effective for you. A full range of SEO services is available including Organic Search Engine Optimization, PPC Management, Online PR and Website Analytics and Conversion. We will
provide a custom proposal based on your website marketing needs. You can call our offices
888-920-0788 x204 or request a proposal through our easy online form and our Web Services team will contact you for details to create your proposal.
Request a Customized Proposal for Website Marketing >>
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