Golden Apple Program






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Seniors and Computers - A Few Facts:

• 74% of those 65 and over do not have Internet access and 50% of those between the ages of 50 and 64 do not go online. In comparison, 65% of those under age 30 have Internet access. Source: Pew • Americans 65 and older are the lowest users of the Internet. Only 16% (5.6 million out of 34.7 million) regularly use the Internet, compared to a overall national average of 44%, and 32% for kids, 55% for teenagers and 94% for college students. Source: Jupiter Communications, Assessing the Digital Divide, May 24, 2000

• Only 1 in 5 people over age 70 have ever used a computer.
Only 15% of people over 70 can access the Internet.

• One in 10 seniors who do not have Internet access at home or work say that they sometimes access the Internet from another location such as a friends' or relatives' house or a public library.

• 78% of people over age 70 said they would be more inclined to use a computer if they knew someone would be there to help them along the way. Source: Dell/Bruskin Goldring. Older Americans and Computer Use, Quick Facts, May 11, 1999

The Golden Apple Program can help you attract new residents, improve the quality of life for those residents and make strides toward closing the gap in the digital divide.

For complete program details please contact Ilene Rosoff, Golden Apple Program Coordinator at irosoff@launchpadonline.com or 813-920-0788 extension 206

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		It is not enough for a great nation merely to have added new years to life - our objective must be also to add new life to those years. President John F. Kennedy

	Introducing Golden MacPacs. Designed Exclusively for Senior Living Providers. A Ready-to-Operate, Low-Cost, Wireless Computer Lab (training & installation included.)

In cooperation with Apple computers and HP, The Launch Pad is pleased to offer the Golden Apple Program to help bring seniors to computing and computing to seniors. Designed for senior centers and living providers, this program is available to assisted and independent living facilities throughout Florida. The Golden Apple Program delivers an installed and ready-to-operate wireless Mac computer lab called a "MacPac" to your facility. The starter MacPac includes 2 (wireless) networked 17" iMacs or Mac Minis, printer, Webcam, all software installed and unlimited e-mail accounts for your facility. Setup & training are provided. Easily installed in club houses or activity rooms, your residents can immediately enjoy the benefits of e-mail, Internet, digital photography, color printing and many other computing tools in an easy-to-use platform. MacPacs can be customized to meet the needs of your organization. For complete program information, contact Sales 813-920-0788 ext. 202.


	Here is what The Golden Apple has to offer your residents and your facility: Key Program Points

Benefits to Residents

E-mail/Webcams offer an excellent communication tool for keeping in touch with family/friends.
Access to new skills and activities increase engagement, interest and mental acuity. All Macs come with accessibility settings for accommodating special needs.
Use the Web to keep up with current events, research health topics and gain access to the vast resources of information available on the Internet.
Interact online with other seniors through bulletin boards and chat groups.
Share experiences with young people by participating in the many classroom programs that connect students and seniors.
Enjoy games like solitaire, chess, majong and bridge.
Record oral histories, research genealogy and create family trees.
Use the digital camera to easily take and share photos with family and friends via e-mail or PhotoSmart color printing (the digital camera can send pictures directly to the printer).
Research pricing and shop online. Send gifts to family and friends.

Benefits to Facility

A ready-to-operate computer lab with low maintenance, easy-to-use Apple computers.
The Golden Apple Program is an excellent marketing tool to draw residents to your facility or organization.
The program also offers a unique public relations tool to build good will, involve others in the community and gain exposure for your facility by sharing your success stories.
As a Golden Apple Project member you'll have full use of our marketing materials for your Website, brochures and other marketing venues for your organization.
We can train your activities director, work with your IT department and offer an easy-to- follow program for getting your residents involved and enjoying their new computer lab.
Apple computers are known for their reliability, ease of use for the newcomer and excellent support.
As a local, community-based organization, The Launch Pad can offer service, support and an onsite presence when needed to insure your computer lab and technology program functions smoothly.