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Small Business Web Site Hosting Solutions - Shared, VPS & Dedicated Web Servers

hostexcel_sideWith three core types of small business web hosting solutions to choose from, you’ll find one that’s perfect for your organization.  Each website hosting solution offers several plan choices depending on your the requirements of your business:

Shared Small Business Web Site Hosting

Low-cost plans starting at $12.95/month designed to get you up and running quickly.  More Info >>

VPS (Virtual Private Server) Small Business Web Site Hosting

Plenty of Disk Space, User Control & Multiple Domains At Great Prices. a solution between shared hosting and a dedicated server. 
Offers you more control and the ability to host multiple domains. Good for bigger sites, larger databases and ecommerce apps. More than 1 VPS to a physical server  More Info >>

Dedicated Server Small Business Web Site Hosting

Your Own Server with Complete Control Managed By The Launch Pad.  No one else shares your server. You can install applications, have root access, run multiple domains and large, data intensive web sites. More Info >>


Private Domain Registration

Usually the information that you enter when registering your domain name is instantly available to everyone on the Internet. When you register a domain name, ICANN requires that your address, e-mail and phone number be published in the public WHOIS database which is available for anybody to view on the Web.
Only 12.95 Per Year

Private Registration with The Launch Pad replaces your private information with generic information. The service provides a filtering mechanism for all email, telephone and land mail. Only those emails, calls and land mail messages that are not spam will be forwarded to you.

Search Engine Optimization and Small Business Website Marketing Programs

Now, get Your Site Noticed through proper Internet Marketing

Building a website is your first important step toward taking advantage of the marketinset3ing power offered by the web.  Just as important is the ability to bring people to your site. The best way to do this is by a program of website marketing which includes getting links from other websites, marketing your site in your promotional material and having your website appear in search engines such as Yahoo or Google when people search for products, services and information on the Internet. For search engine users to find your business, your website needs to appear in the search results tied to key words and phrases that properly describe your business. 

Search engine marketing today is a lively, complex practice. Search engines change their algorithms, merge with each other, share content and develop new products. You can optimize for web, image and even news results. And we haven't even started talking about how your competitors' actions can complicate things. The good news is that all of this can be managed with the proper expertise.  The Launch Pad is a premier small business Internet marketing company offering affordable search engine optimization and Internet marketing programs.

Tools for the Trade for Search Engine Optimization and Internet Marketing:

There are a number of key techniques that can be employed to optimize and market your website.  Here are the three broad categories most often employed today by Search Engine Marketing (SEM) or Search Engine Optimization (SEO) professionals.

Natural Search Engine Optimization

Natural search engine optimization (SEO), also known as organic search engine optimization, is a specialized process that involves analyzing your website's underlying code, architecture and visible content and making enhancements so that the site is returned more prominently in the natural search results of spider-based search engines (such as Google and Yahoo).  It usually includes a series of steps and processes including keyword research, directory submission, link popularity enhancement, site content enhancement, sales conversion analysis and competitor analysis.  It may also include sending our press releases and generating expert articles that help build links back to your site and increase your position in the search engines.

Pay-Per-Click Internet Marketing

Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.  While pay-per-click can be an effective part of a marketing campaign for some organizations, it is our belief the the first step in any good campaign is Natural Search Engine Optimization.  Here are the two most popular pay-per-click services:

Google Adwords - Very effective pay-per-click program targeted by keyword which allows you to set a budget for monthly advertising.  A tutorial is available on their  Do it your self, or contact The Launch Pad to assist with setup.

Yahoo Search Marketing Products- Formerly Overture, this program has a number for fee-based tools to connect customers with your business.  The site offers a tour and online demo.

E-Mail Marketing - Online E-mail Marketing Services
Sending out communications via e-mail is a cost effective way to reach your customers. Collecting e-mail addresses via your website and getting in the habit of asking for e-mail addresses during trade shows, business networking and any new potential customer contact is a great way to start.  A monthly newsletter provides a great way to drive traffic to your website.  Online e-mail marketing services are great tool to get your communications out there.  For a low monthly fee, they offer prebuilt templates for non designers, automatic scheduled sending and complete tracking and reporting.  You don’t have to worry about your hosting company complaining about sending out large distributions. Our favorite for small business and the one we use to distribute our newsletters is iContact which starts at $9.95 per month and offers a free trial.  They even offer blogging, surveys RSS fees and autoresponders.

Web Analytics & Conversion Analysis

Strategic business decisions need to be based on hard data and thorough analysis rather than on guesses or gut instinct. So as an online marketer you need to know how visitors find their way to your website and what they do when they get there. Even more importantly, you need to know the source of those visitors who ultimately "convert" (purchase, download, register, call or perform the action that's the ultimate objective of your website). You need to know how much it costs to deliver and convert each visitor. And you need to know which campaign or strategy returns the highest return on your marketing investment.   A good website analytics program will monitor and measure your visitor traffic and help you identify what gets your visitor to make a meaningful call to action so you can maximize your return on investment (ROI).

The Launch Pad’s Website Optimization & Search Engine Assistance

 The Launch Pad offers fee-based assistance to work with these programs and make them effective for you.  A full range of SEO services is available including Organic Search Engine Optimization, PPC Management, Online PR and Website Analytics and Conversion.  We will provide a custom proposal based on your website marketing needs.  You can call our offices  888-448-1700 x204 or request a proposal through our easy online form and our Web Services team will contact you for details to create your proposal.

 Request a Customized Proposal for Website Marketing >>

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