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Zero2Sixty
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The New Face of IT: Managed
Services & Technology-as-a-Service - Paving the Road to Small Business Success
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Imagine not having to invest thousands of dollars into replacing aging computer hardware
or calling a service technician in a panic because your server is down while your employees sit idle or having to dump large chunks of money at the most inopportune
times because some computer disaster occurred. If these thoughts appeal to you then you completely grasp the benefits of managed IT services or in its expanded
version; technology-as-a-service.
Many small business owners struggle with technology in their business for a number of reasons. For one, they don't
have an IT department at their disposal. As a result they often make bad technology decisions based on trying to put out a fire or address some particular
need without really understanding the overall investment or the having the technical acumen to properly set up a computer network. Another problem is that most
small businesses employ an ad-hoc approach to technology. There is often very little planning beyond the immediate needs or perceived problems and no real big-picture
understanding of how to use technology for business process improvement. This often leads to an unstable environment made up of the wrong purchase decisions:
software isn't a good fit and quickly depreciating hardware purchased ad hoc. The situation is worsened by a lack of management methodology and best practices in
place to keep the network standardized and running properly.
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The Prevailing Model Doesn't Benefit the Customer
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Not including project time and new installations, the prevailing model of providing IT
services that has been the staple for many years is waiting until something breaks and then calling your local computer consultant or company to come and fix
it. Of course, in this model (aptly named break/fix), the IT company gets rewarded when things break and the small business suffers thanks to unplanned downtime
and expenditures. Networks and technology systems are strung together with baling wire and duct tape. Security and data protection fall through the
cracks. Problems are remediated when they become catastrophic events that result in downtime and lost productivity. The result of this ad-hoc, "break/fix" method
of technology management is frustration for business owners, staff and customers along with higher than necessary costs for businesses.
The other less than
appealing piece to this picture is that small and medium sized businesses invest thousands of dollars in hardware that is obsolete within two to three years and holds
almost no resale value. All of this is very difficult on SMBs, both in terms of financial management and in frustration of having to deal with networks and systems
that don't work right. No wonder so many small to medium-sized business owners' list technology as one of their top three frustrations in running their business.
The good news is that there is a better way.
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Managed Services Rewards the Client not the Service Provider
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What most small business owners want is not to have to think about their technology
infrastructure or to have to put on the IT service hat (or assign it to some unqualified person in their organization). They just want it to work so they can go
about the business of managing their business. Reactive service has been the industry standard for a long time and the price of admission for IT service
"professionals" has been much too low. Small businesses often fall victim to the Joe-out-of-my-garage" computer guy and there is no real accountability in the
system and no incentive for efficiency in technology management. For too long businesses too small to have their own IT staffs have paid the price.
Now,
what has emerged is a different way of doing IT; a "managed service" model which emphasizes proactive monitoring, remote remediation, automated scripting for proactive
maintenance and fixed monthly fees. Along with this much more efficient model comes IT service providers focused on technology planning, implementing best
practices and making sure their client's networks run as smoothly as possible. Why? Because the model rewards them for doing so. If your technology service
partner is paid a fixed monthly fee to keep your network running right, the incentive is there for them to PREVENT problems from occurring because the less time they
have to spend on site or remediating issues, the more they benefit… and the more the business benefits. It is a win-win situation.
Sure managed
services or (at least lip services) have been around in abbreviated variations for some time. Computer companies provide "proactive maintenance" to the effect of
sending a technician onsite once a month to clean temp files, defrag hard drives and blow the dust out of the crevices. However, this really is not "proactive"
enough. It does not offer the tools or systems to manage and monitor servers, workstations and network systems in a meaningful way with mechanisms for immediate
problem remediation and data gathering for real technology planning. True "managed services" involves standardized service processes, careful technology planning,
specialized software that runs on the network to monitor and manage each device by an IT services company. It also involves a fixed monthly fee with some service
level guarantees and may include help desk support and even some onsite time as needed. While the assumption may be a service like this is more costly, in fact
outsourcing IT with managed services can save SMBs, 20 – 40% in technology costs, reduce downtime and finally provide a network that is standardized and operated
properly by a trained IT professional.
Technology As a Service
Beyond this approach is the
evolution of something even more interesting; technology-as-a-service. What does that mean? The concept here is taking managed services one step further and
wrapping hardware and software into this fixed, monthly fee which also might include hosted software solutions in the mix. Now you have technology systems that
function like a utility. Business owners can truly fix the cost of their technology, systems can be refreshed on regular cycles and SMBs do not have to invest
large chunks of money into quickly depreciating hardware or soon-to-be outdated software. Finally, technology expenses can be planned for accurately managed
correctly and provide optimal benefit to small businesses…without the ever present frustrations, unplanned expenses and mistaken purchases that too often prevail
in the current model.
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Technology As a Service
Beyond
this approach is the evolution of something even more interesting; technology-as-a-service. What does that mean? The concept here is taking managed services one
step further and wrapping hardware and software into this fixed, monthly fee which also might include hosted software solutions in the mix. Now you have technology
systems that function like a utility. Business owners can truly fix the cost of their technology, systems can be refreshed on regular cycles and SMBs do not have
to invest large chunks of money into quickly depreciating hardware or soon-to-be outdated software. Finally, technology expenses can be planned for accurately
managed correctly and provide optimal benefit to small businesses…without the ever present frustrations, unplanned expenses and mistaken purchases that too often
prevail in the current model.
About the Author
Ilene Rosoff is the president and founder of The Launch Pad, a
15-year-old Florida-based technology services company specializing in small business web hosting services, small business web design
and development, and business information technology solutions for local and national clients with zero to sixty employees. Recently named in "Breaking
Entrepreneurial News" by Inc.com, Ilene has contributed to many publications including CEO Refresher, WebProNews, Lockergnome and Work.com and speaks throughout Florida to small businesses, schools and non-profits on best practices on using information technology solutions in their organizations. The Launch Pad helps small businesses grow and succeed with technology and on the web. Visit www.launchpadonline.com to request a technology or web assessment for your organization or for a custom proposal for web or information technology services.
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